Tuesday, February 3, 2015

Important Answers to Major Questions: What Kind of Binoculars Was Robert Kraft Using During the Super Bowl?

Needless to say, as a lifetime fan of the New England Patriots, I enjoyed this weekend's Super Bowl. For those of you non-sports-types that might be reading this, the Patriots defeated the Seattle Seahawks (props for the bird-themed name, though) thanks to a miraculous goal-line interception. It was fantastic.

During a cutaway shot of the Owner's Box, Patriots owner Robert Kraft lifted binoculars to his face to look, presumably, at some action on the field. As a birder, this was an extra little bonus, as I enjoy seeing what looks like people birdwatching. I jumped to Twitter to register my delight:


However, the binoculars were only on screen for a moment, and my screenshot wasn't detailed enough for me to see what kind of equipment Mr. Kraft was using.  Again, Twitter was my ally (this is the next morning, as I was too busy celebrating the win that night):


I got a couple responses.  Some were of the wiseacre variety:


Others were actually helpful, and illustrated a good birder's attention to detail:



Finally, there was confirmation, in the form of #BrandInteraction:


Yep, Kraft is using Swarovski's CL Companion binoculars, which received an "Outstanding" mark from the Best Binocular Reviews website. They retail from Swarovski online for a cool $1,110.  A little out of my price range, but pocket change for a guy who is literally wearing Super Bowl rings as cuff links.  Go Patriots.  Go Birders.

6 comments:

  1. There is an error in your first paragraph. You state "the Patriots defeated the Seattle Seahawks." It should actually read "Pete Carroll defeated the Seattle Seahawks."

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  2. Woww so nice Thanks for sharing love it :)

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  3. This is such an informative post. You have a lot of really great points. I wish I had this post as a resource when I started blogging.
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